Leaky Rationality

I see how the concepts are being explained, and how they are applied in this country. But do they apply in different cultures? Would someone that looses $20 or have to by another show ticket react the same in the Middle East, Africa, South America as they do in the US? Or would people from those cultures have the same results in picking the cure for the Asian disease as they do in the US? My feeling is that there would be a difference, not sure how big, but do think there would be a difference.

Would this reasoning apply to people that are stubborn? They are those that continue to make the same mistakes over and over again with the same result, does this apply to them in some way? are they experiencing leakage in a negaive context? Or is something else working together with the negative results, like they really want to receuve the wrong result to receive attention?